search engine optimization

What is SEO (Search Engine Optimization)

What is SEO (Search Engine Optimization)? so what is SEO? The objectives for this post are to explain the importance of search engine optimization, describe search engine optimization, identify Search Engine Optimization components, and highlight the benefits of search engine optimization. IMPORTANCE OF SEO : Your website needs to appear one of the top positions. …

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YouTube Advertising

Youtube Advertisements

Youtube Advertisements Basics Adwords and Trueviewer Ads In this post, I am going to give you an overview of video youtube advertisements.It has over a billion users a month visit the site to watch hundreds of millions of hours of YouTube videos. What’s interesting is more than half of these YouTube views come from mobile …

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Social Media Marketing

Social media marketing and content marketing. You’ve probably heard about content marketing. Content Marketing It is defined by the Content Marketing Institute as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience. Shot Gun Approach Today, content and social media work hand in …

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snapchat marketing

Snapchat Marketing

Marketing with Snapchat After reading this post, you should be prepared to realize the unique style and format Snapchat users enjoy applying to their photo creations to understand when to send snaps directly to users versus when to leverage stories and to realise the value of celebrity takeovers and when to use them. Keep Few …

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SEO SPAM

WHAT IS SEO SPAM The word spam started from email spam, which is receiving emails that you never requested, needed, or wanted. People would send mass mailings and acquire as many emails as they could in order to send their unsolicited advertisement emails. In the early days of search engine optimization, those involved in SEO …

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local seo

Local SEO

LOCAL SEO Do you know what actually local SEO is? At the end of this post, you’ll be able to summarise the history of local search and how new technologies have made local search a reality. Define NAP(Number, Address, Phone Number), and explain its importance in optimising for local. Give examples of directories that play …

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Linkedin marketing

LinkedIn Marketing

Introduction to LinkedIn Marketing. This is LinkedIn marketing. After reading this post, you should be prepared to explain the global demographics of LinkedIn. How members tend to use the system to create a daily plan for leveraging the information available in your LinkedIn newsfeed to understand the difference between your profile page and your networking page, …

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keyword Reasearch

Keyword Research and Competitve intelligence

Keyword Research and Competitive Intelligence Importance of Keyword Research This is Seo foundations keyword research and competitive intelligence. At the end of this lesson, you should be able to describe the importance of identifying user intent. When performing keyword research I list some basic methods for performing keyword research. Explain the difference between longtail queries …

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google campaign

Google Campaigns

we’re going to look at the google campaigns settings and google campaigns types in depth. You will know that you can control how, when, and where your ads are shown for each google campaign. So after reading and understanding this post, you should be able to understand the location options. Know how the language setting …

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