Brand Sponsorships in 2022

Brand Sponsorships

Now on to the next way that you can make your first $1,000 And that is of course brand sponsorships or partnering with a brand.

Now, this is a little bit more challenging if you have a smaller audience and so my tip for you is to make sure that if you decide to go for brand sponsorships you are niched down.

What this means is that most brands want to partner with creators who either have a really large audience or have a very targeted audience now because you may not have a large audience you want to focus on creating a targeted audience and a targeted audience comes with having niche content.

Food Blogger

For example, let’s say you are a food blogger and you review food from all different types of cuisines if you had a larger following most companies would likely partner with you.

However, if you have a smaller following let’s say less than 10,000 followers, then it’s going to be a little bit more challenging. So the secret sauce and what I would recommend is to actually niche down, so imagine instead of you reviewing food from all different types of cuisines, you niche down to just Japanese food.

That way you’re now going to have leverage, you’re now able to approach any Turkish restaurant and say hey, even though I don’t have a lot of followers, I can guarantee that almost every single person who follows me, follows me because they want to try the best Turkish restaurants in the city.

And the reason why you can say this is because you’ve niched down, meaning you can almost guarantee to these companies that about 90% of your following is going to be interested in their Turkish restaurant if you review it, and so the game that you’re playing here is you have quality over quantity.



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