Digital Marketing Tactics For Customer Retention The most effective digital marketing tactics for customer retention are by far email campaign, which remains number one, social media marketing, content marketing and to a bit of a lesser extent referral marketing. So some channels and tactics are more effective to entice a positive response from your target …
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Marketing Activity Taxonomy some techniques to enhance digital marketing efficiency. So it’s useful to define what we call a marketing activity taxonomy. So we have four major levels, campaign, program tactics and playbook. 1. Campaign So at the campaign level, we have theme-based initiatives. What is the campaign going to be about? It should focus …
DO SOME UNPAID INTERNSHIP Another thing that you could do is an unpaid internship, When I was starting out, I was doing stuff for free all the time. Sure, I was offering my services for free, but I knew that money is not always the only way to gain value, especially when you’re just starting …
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Competitive Analysis overview Now analyzing competition is the easiest and early activity that an SEO can undertake. It comprises checking the keywords that the competition ranks for and studying their content is this the content that you eventually want to rank for? This information is useful in building your content, keyword phrases. There are four …
YouTube advertisements and Google+ Now one of the things that is changing rapidly is the relationship between YouTube and Google Plus once upon a time, the only way you could set up a YouTube channel was to have a Google Plus account that’s been unbundled but recognize that this is still a work in progress. …
Digital Marketing Trends Let’s see how those tactics have evolved from the traditional approach to the digital world. What are some digital marketing trends? Marketing has evolved in many ways. For example, brand awareness budgets tend to be reallocated to conversion optimizations activities, broadcasting and marketing blasts are now one on one marketing and marketing …
Affiliate Marketing Well, I have something for you and that is affiliate marketing, meaning that every time you link a product to your content and someone buys that product, you get a kickback from it. Now, here’s one thing that you need to know though is that even with affiliate marketing depending on what you’re …
Objectives for onboarding Retention and Expansion It costs up to 10 times more to acquire a new customer than retaining an existing one. It is in your best interest to find out which marketing activities will help to retain and grow the value of your existing customers. In this post, you will know more about …
Conversion Learning Objectives. you will know about what is considered the most important outcome of any marketing activity conversion. you will be able to define what is conversion, discuss macro conversion and the metrics used for its measurement. Discuss how marketing touchpoints play a crucial role in evaluating channel effectiveness and explore conversion for various …
Engagement Learning Objectives This post is about to define what is customer engagement, recognize our customer gets engaged through content and functional features, discuss micro conversions and the metrics used for its measurement. identify. Our Remarketing is an important strategy of engagement. When we think of engagement, the first thing that comes to mind is …
what is customer Acquisition Different Marketing Channels and Their Benefits This post will make able to define what is customer acquisition, it identifies the different marketing channels and there are benefits. Identify the techniques to choose the right marketing channels for the right and goals. Discuss how to leverage Big Data and automation for customer …
Internet of Things Every year since the commercialization of the first smartphone Panetta has claimed it to be the year of mobile, now that there is smart Internet of Things devices all around us, internet-enabled data rich and oftentimes untapped marketing opportunities with their fair share of privacy and security risk. Mobile is a Platform …
Email Marketing Introduction Email Marketing over the years So what is email marketing? One thing you should have noticed about the email industry that over the years email has not changed very much. That’s because email is not technically owned by anyone entity as opposed to social media, which is owned by a company they …
In this post, you will see the History of Digital Marketing. How digital marketing has evolved over the years and understand how it impacts our everyday lives. Sometimes it’s possible to leapfrog and jump right to the latest trends and technologies. While some other times there are necessary steps to follow in order to gain …
This post is about the global impact of digital marketing, more specifically from an organizational structure point of view. When embracing digital marketing organizations are faced with the challenge of centralizing to ensure control, consistency, and economies of scale or delegating at the local level to offer a better-tailored consumer experience, which is best. After …
Fundamental Concepts of Digital Marketing This post is about the fundamental concepts of digital marketing. Digital marketing is an umbrella term that refers to activities, technologies, and services. It allows brands to market themselves online through websites, search engines, mobile apps, social media, email, and the internet of things. There’s a lot to it. we …
Introduction to digital marketing. Despite what we might think the foundations of marketing haven’t changed that much. In this post, we look at what’s similar and what’s unique about digital marketing or DM for short. You have opened this post because you want to learn about digital marketing. what is exactly how is digital marketing …
You will find the Top 10 digital marketing courses available online. The list includes courses from reputable academies. 1. Google Digital Garage 2. Digital Marketing by Reliable Soft Digital Marketing Academy 3. Sem Rush Academy 4. Click Minded Digital Marketing Course 5. HubSpot Digital Marketing Academy 6. Digital Marketing Course by Udemy 7. Digital Marketing …