The category contains services provided by Google like Google My Business, Google Analytics, Google Search Console, Google Adsense and other apps introduced by Google
Your ads can show in multiple places. We’re going to introduce the basics of Google’s various networks. First, we have Google search sites. So the Search Network is comprised of search engines where ads can be displayed. So the primary network is, of course, Google, and Google own sites such as Google, CO, UK, Google, …
Google AdWords Tools Those are Adwords tools to help scale accounts, there’s a lot of other really useful tools to use. One is the ad preview and diagnosis tool. This lets you see if your ad is running in multiple locations on different devices and preview what the ads look like. So if you go …
Now there are times you don’t want an ad displayed. So this is what negative keywords are good for negative keywords to stop ads from showing. Now, negatives are a little different from exact phrase match words is they do not ever match to various endings, a singulars plurals misspelling stemming so forth. Advantage of …
Ad Scheduling we have ad scheduling which is an important part of google campaigns. Ad scheduling is when your ads are displayed. So by default your ads are shown all the time. But a basic level of ad scheduling, lets you just show your ads and a specific timeframe. So you might say well, we …
Google Ads Daily Budgets and Bidding Budgets are also set at the campaign level. If you have multiple budgets, you can use a different campaign for each budget type. While campaigns are very useful to organize around product lines, location or just different business themes, if each one of the items has different budgets creating …
so those are our basic campaign options. Now, both of the options but there you got to also think about what campaign type you want to pick as well. The several different campaign types with different options. So first off from our high level perspective, we have Search Network with Display Select. This is when …
Adwords Tools we’re going to look at some Adwords tools that are useful for managing your AdWords account. So after reading this post, you will be able to track conversions, understand the value of Google Analytics. Use the Display Planner Tool to plan and research display campaigns Manage Accounts offline with the Adwords editor. Connect …
Creating Text and Search Ads In this post, we’re going to look at the ads that can show on search result pages, and how to create a text ad. So after looking at this post, you should be able to create a text ad. Google has some specific editorial policies, writes a call to action, …
we’re going to look at the google campaigns settings and google campaigns types in depth. You will know that you can control how, when, and where your ads are shown for each google campaign. So after reading and understanding this post, you should be able to understand the location options. Know how the language setting …
Through this post, you should be able to understand the google display ads formats know the purpose of each ad format, and know when to use each of these ad types. Display Ads formats Text Ads So Display Network supports text ads and quite a few different ad formats. So we’re going to walk through …
Keywords and Match Types we’re going to walk you through the fundamentals of AdWords. We will dive deeper into keywords to show you how you can control how closely related the search query is to your keyword before your ad can be displayed. These is known as match types. You will be able to identify …