Competitive Analysis

Competitive Analysis overview

Now analyzing competition is the easiest and early activity that an SEO can undertake. It comprises checking the keywords that the competition ranks for and studying their content is this the content that you eventually want to rank for? This information is useful in building your content, keyword phrases.

There are four areas that can be considered during competitive analysis.

Identifying Competition

The first is identifying competition . It may include websites such as Wikipedia or directory sites. You will know the challenges and the resources required to rank for competitive terms.

Realistic Perspective based on Competition

The next is taking a realistic perspective based on the competition. If your competition is a gigantic international corporation that has the keyword you want and its domain name, it will take years to rank well on the keyword search. Now, this is indicative that you might not want to waste time trying to rank for this keyword, but look to your efforts elsewhere.

Analysing Powerful Contents of Competitors

The next one is studying the content that’s powering the success of competitors. However, it’s vitally important to remember this just because a competitor has words in their strategy and they are ranking well for those words. It does not necessarily mean that those words are bringing them business. When you evaluate competitors, you’re only evaluating half of the picture.

Analyze User Experience

Finally, analyze user experience, check why people are linking to some content, what their incentives are. why Google has ranked certain content for a certain keyword and so on. Check why people are linking to some content. What their incentives are and why Google has ranked certain content for a certain keyword so on.

Factors in Competitive analysis

Competitive analysis can get highly technical so instead of going extremely deep into that, I want to show you the general ideas and the metrics that I look for when I’m doing this. The  domain name of competitors is the first one. I want to look at this from a few different angles in terms of what I’m looking for.

Domain Name

Does the domain name contain keywords that I’m trying to rank for?  So I’m just giving that as an example.

Domain Authority

Now the next one is domain authority. And this is slightly different because it’s an actual metric.Are those links coming from trusted sources that are going to be hard to compete with all these things are important for evaluating how strong of a competitor this is already?

Number of Indexed Pages of Competitors

The next one is the number of indexed pages of the competitors This will tell you how much the search engines like this domain if the search engines like this domain. Website has a lot of pages, it’s going to be extremely difficult.

So you’ll be able to see this score with most SEO management software.

Paid Search terms

Paid search terms, The last thing to look.If they’re spending money on it, it’s an important metric to look at. And we can look at this and say, Okay, I’ve searched for the generic term and I see five companies that have paid money to buy these ads. I’m going to add that keyword to my competitive list. Because I’m going to go through the first four and see how much of a threat they are.

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