Customer Engagement in Social Media

Customer Engagement

The foundation for social media is really about engagement. Social media should be a two-way conversation, not just you, your company, or your brand blasting out messages. Of course, you should post your content on social channels. And hearing to the 411 balls. We mentioned earlier that you should look to create authentic interactions, monitor discussions, and engage with others. When we think about social media engagement, it’s about how you use networks like Facebook, LinkedIn, and Twitter to provide a great customer experience, provide value and build loyalty.

You want to be there for your customers and prospects. times. Once a customer decides to engage with your business on social media, they’re essentially putting trust into your brand to solve their problem.

In the past, customers had to go to great lengths to contact a brand in order to resolve their issues. While the days of with sorry, all our customer service representatives are currently busy, or our customer service team are on hand to help from 9am to 6pm, Monday to Friday, still, to a certain extent exists.

Businesses are getting better and making those trucks and interactions a thing of the past by enhancing engagement through social media.

Obviously, different demographics have preferred channels of engagement. But it’s Generation X .Those born between 1961 and 1980 and Generation Y and Those born between 1981 and 1989, more commonly referred to as millennials, who prefer some form of digital engagement. In the case of the millennials, social media and webchat, lead the way that there are various ways you can engage your customers on social.

Posting Daily 

So you really need to keep your brand at the top of people’s newsfeeds and on their radar by posting engaging content daily. And it reminds them that you exist and that you’ve got something interesting to say. Now this needs to be a time-consuming process, as there are tools available to automate this. And we’ll be covering that a little later on in the course.

Use of Images

Next, we’ve got the use of images. Now images greatly increase interaction rates for all social media platforms. In fact, research has shown that Facebook posts with images have an 85% interaction rate compared with just 4% for other types of posts. Next up, it’s been personal. Avoid sounding like a press release showed your audience that there are in fact, real people behind the brand mentioned people. So when you’ve got something that is highly relevant to specific individuals, why not tag them in on the post.

Listen to what people say

Next up, we’ve got listening. So listen to what people are saying about your brand, and respond in a constructive and a positive way. Encourage readers to comment to like and to share. When you create a post, always add some kind of call to action at the end of it. Ask people to like comments, and share the content with their friends. Monitoring.

Running contests and giveaways

Everyone likes free stuff or the chance to win some fake partnerships to share links. They also want to produce original content with other popular brands.

Post Questions

Asking a question is an easy way to engage your fans with simple questions with yes or no answers or choose between a or b work very well post a weekly or a monthly Twitter chat.

Now, this is another way to effectively increase social media engagement.

Twitter Chat

A Twitter chat is where a group of users meets at a predetermined time on Twitter to discuss a certain topic, and they use a designated hashtag for each tweet that they post. A host or a moderator will pose questions to prompt responses from participants and encourage interaction among those who’ve joined the chat. Twitter chat usually lasts for an hour, and most of the take place at the same time each week or month. You’ll need to create a unique hashtag for your chat and let your audience know about it. But these really do serve as a real-time way to interact with your customers.

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