Google Ads Daily Budgets and Bidding
Budgets are also set at the campaign level. If you have multiple budgets, you can use a different campaign for each budget type. While campaigns are very useful to organize around product lines, location or just different business themes, if each one of the items has different budgets creating a campaign for each allows you to use a budget applicable to what you want to spend in that particular campaign. Each google campaign has its own budget, there is an option to share budgets between campaigns.
If you really just have one budget, but you want to have three campaigns that share a budget, there is a shared budget feature, but for the most part, most advertisers set their budget at the campaign level. Now, when you have a budget, and you set the campaign level, there’s an option known as the delivery method. Now this shows how fast your budget is spent in a given day. So by default is something known as standard delivery.
So let’s take an example and let’s say for your ad to show 100% of the time. You need a $100 A day budget but let’s say that’s not your budget, your budget is only $50 a day. So essentially, your ad can show 50% of the time in that scenario. So a standard delivery. What happens is your ads going to show some of the mornings some of the afternoon some of the Evening. Standard delivery spreads out your ad display Over the course of the day, you won’t show for every search result because you don’t have the budget to show for every search results. Threads rotated throughout the day.
Now there’s another option you could choose which is known as accelerated delivery. If my budget is 50 clicks 100 to show all day and my ads are and I’ve used my budget by noon, then my ads won’t show the rest of the day. So if you consistently hit your budget and you want your ads shown throughout the day, then standard delivery is a really good method to use.
How does Google manage the budget?
Now, it’s also important to realize how Google manages the budget. So in any one given day, you could spend more than 20% of your daily campaign budget. So if your budget $100 a day you could spend 121 days but in a month, which is 30.4 days overall for the calendar year. Google won’t spend more than your daily budget times 30.4. So if you have you look at your ports. And you’re seeing how much you spent and you see that you’re beating your budget on a given day. That’s very possible, but your budget times 30.4. You shouldn’t exceed in a month. So if you’re consistently hitting your budget, you are missing potential impressions for those keywords. So your options are your standard delivery, your ads are sewn evenly throughout the day.
You could increase your budgets that would let you show more often. You could remove your worst performing words that force your budget to be spent on your best performing words. Or you could produce your bids these are the major options to consider when you’re not showing all the time. It was a lot of different bits strategies to these are set at the campaign level. But we’re going to walk through each of these specifically it’s important to really dig in each one of these in our bidding strategies module.