Facebook privacy and security
Facebook has been under a lot of scrutiny recently when it comes to privacy and user data. The Cambridge analytical scandal, the fake pages, ads to influence the US elections, combined with the introduction of GDPR in Europe. Let’s do an increased focus on Facebook in safeguarding people’s data, as well as protecting Facebook from fake accounts, fake news and abuse. Facebook has employed 1000s of people to work on these topics, scanning content and pages setting up new security and privacy features and assuring people that they do everything possible to prevent new breaches from happening.
Going through this post, you will be able to articulate the rules and regulations for Facebook ads. You will be able to identify the differences between prohibited and restricted content to explain other ads policies for video ads, lead ads and brand assets and to put Facebook ads in the context of the GDPR regulations.
If you have questions or doubts about your ad, whether it will be approved or not by Facebook, all you have to do is to go to the Facebook ads policies. This will give you everything you need to know with regard to what you can and cannot do in your ads. Recently Facebook has also published guidelines when it comes to GDPR and pages and ads for political parties.
Facebook ads policies
When you submit an ad for placement as part of your campaign, it will be reviewed by Facebook against Facebook’s advertising policies. Facebook will check the ads the image the text on the image, the ad text and the landing page. And when your ad is disapproved, you can change it and submit it for approval again.
When it is approved, your campaign will launch. As said earlier Facebook in general will approve your ad within 24 hours.
There is a list of prohibited content. Most of them are obvious and follow common advertising guidelines. There are also some items about content like sensational misleading low quality and items about functionality. Like non functional landing page. Keep this in mind.
There’s also a slightly more grey area things like alcohol dating, gambling politics, this type of content is restricted and they have separate guidelines.
For example, video ads they need to comply with the policies and can’t be overly disruptive and can’t show excessive depictions of drugs, alcohol, adult content profanity, violence and gore. And it’s up to Facebook’s interpretation on how far this can go. When it comes to asking people to fill in forms through lead ads.
Facebook Use Restrictions
There are restrictions in the type of data you may ask for.
You are not allowed to ask for account numbers like bank accounts, financial info, health and insurance info, race, religion, sexual orientation and so on.
Finally, there are also restrictions on how you can use to Facebook name and logo in your ads. Basically, you cannot mention Facebook or use the Facebook logo in your ad. Data use restrictions to Facebook ads policies also have guidelines for how to use the user data.
You’re only allowed to use user aggregated and anonymous user data to measure the performance of your ads. You can’t use it to augment user profiles. And you’re certainly not allowed to transfer user data to any system outside Facebook to commercialise.
Facebook ads post GDPR
The introduction of the GDPR in Europe in May 2018 saw the introduction of many new privacy guidelines in Facebook with the GDPR enforce businesses in Europe or any business doing business with a European company must be more transparent in the way it collects and uses customer data.
The main regulation is that people must give their expressed consent in order for you to use their online data.
Facebook’s interpretation on the new GDPR rules is based on three commitments. They want full transparency in customer data. They want you as the user to be in complete control of it and Facebook commits to being fully accountable for how they manage it.
The biggest impact of the GDPR is in the Facebook pixel. Before you target people with your ads. They have to give consent when they visit your website. You need to tell site visitors what how and why you tracked your data and they need to agree to this or they can opt out. Often this is done through the use of a cookie bar or requesting consent at a signup. That’s related to politics or issues of national importance.
Ads Politics and Issues of National Importance
Facebook has introduced more stringent rules and regulations. When it comes to ads for political parties or matters of national importance.
Facebook ads in this category need to have a disclaimer saying that the ad is paid for by users can also see all the relevant ad details like budget and reach. Political pages now also have to be verified by Facebook.
Key Points of Facebook Privacy and Security
Here are the takeaways of this lesson. Two Facebook advertising guidelines provide guidance of what types of ad content are allowed. There are very clear guidelines for prohibited and restricted content in Facebook ads. There are additional guidelines for areas like video ads, lead ads, and brand assets. Facebook’s GDPR implementation is based on transparency, control and accountability. Facebook pages promoting political content on the platform will need to follow the platform’s rules for ads with political content.