google display ads

Google Display Ads

Through this post, you should be able to understand the google display ads formats know the purpose of each ad format, and know when to use each of these ad types.

Display Ads formats

Text Ads

So Display Network supports text ads and quite a few different ad formats. So we’re going to walk through so first off text ads which we’ve already walked through, they can show across a search or display network. Now when an ad is shown on a publisher site, it’s known as an ad block. That’s the space that the publisher has saved for ads. When a text ad fills the ad-block, it could be one text ad such as seen here or could be multiple ad text ads in an ad block. Now, extensions are generally not used across display extensions are really more for search than they are for display.

Image Ads

One of the most popular google display ads format. They’ll be on text we have image ads. image ads allowed to be much more visual with your ads. Now in an ad block, while it could be multiple texts, that it’s only going to be one image ad or so many other rich media types. So when you create an image ad, you can use a combination of text and images within those ads with an image ad you still want to include a call to action such as a call to action button like start a free trial or learn more learn how to get started. So image ads are good, both for branding or direct response. Regardless of your goals. Images can be very useful to bring a visual reference about your products and services and your overall marketing goals on the publisher pages across the Display Network.

Video Ads

Now the video ads let you sort of like TV commercials put video on pages. So video ads can appear on YouTube, or across the Display Network on publisher pages that support video.

Types of Video Ads

The several different types of video ads you have in-stream video ads, you have static ads which show over the top of the video then there are promoted ads on YouTube and TrueView ads on YouTube. So there are several different formats and flavors of video ads. But overall, just remember the video ads a user’s seeing a video and they can help you tell a story within an ad.

But there are other ad formats you have dynamic ads. Dynamic ads are built on the fly, you can make a template with placeholders based upon different variables you want to plug in at that moment the user sees the ad. So for instance, we’ll talk about targeting cross Display Networks, and one of the targeting options is known as remarketing.

Remarketing, essentially lets you serve ads to users based upon their behavior on a website. So let’s say you’re an e-commerce website, and a user went and looked at three different products on your site. But a dynamic ad can do is at the time the ad is rendered to the user. Show them those three products in the ad at the time it’s rendered to dynamic ads, you build them but with placeholders that fill in information based upon variables to the user. You’ve lightboxes, of course different video ads general-purpose as Google has a display ad gallery and that can help you create some of these rich media ads.

App Install Ads

App install ads can really get users to help install the application that you’re trying to promote. If you want to create rich media ads. A display ad gallery can help you create these ad formats. These are the ad types that can show across display text, image, video app installment. Some very specific dynamic, and other ad formats.

Key Points

So just to quickly recap, the ad formats available for display network text ads can show across the display.

ad extensions are generally not used across Display Network ad extensions are for search.

But you can make image ads, image ads allow to showcase images or text in your ads. It lets you make a visual representation across the Display Network.

Video Ads of course showcase your video though to tell a story within an app.


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