Your ads can show in multiple places. We’re going to introduce the basics of Google’s various networks.
First, we have Google search sites. So the Search Network is comprised of search engines where ads can be displayed. So the primary network is, of course, Google, and Google own sites such as Google, CO, UK, Google, Australia, Google, us, etc.
Google’s Search Partners
Now the search partner network, our search partners, they still search engines that are non-Google Sites. So for instance, ask.com is a Google search partner.
When you do searches on ask.com, the ads are coming from AdWords, in many cases, ask does have its own ad system, so not always from AdWords. But when your Google Ads (AdWords) ads can show up on Ask.
Now beyond search, there’s something known as the Display Network.
The Display Network is made up of publishers non-search sites, which display ads from AdWords and a non-search-based environment.
So the New York Times or CD kitchen are publishers, their websites full of great content. And based upon various targeting options that we’ll talk about later, your ads can show on these non-search partners. This is known as the Display Network or Google Display Network.
You can also choose targeting options for your ads.
Targeting options can contain multiple options that dictate when and how an ad can be displayed. So one of the basic targeting options that you always have to pick is location and language.
The location target depends on where your ad is going to show. So you can have an ad shown in single or multiple countries or region.
You can choose what language the searchers are using when your ad is displayed as well. There are a lot more targeting options such as time of day or day of the week, demographic targeting remarketing.
It is when someone came to your website did something and you want to show ads on display based upon that behavior. So there’s a lot more targeting options.
The basics to think about is you can have your ads shown in any location you want to define. And you can pick the languages.
What is a Landing Page ?
If the user then finds your ad relevance and clicks on your ad, they go to your landing page.
The first page someone sees after clicking on an ad is the landing page, and you then pay. So a big benefit of search advertising is that you’re only reaching users interested in what you’re advertising as you define your keywords.
You only pay when you get up person to your websites. You can use conversion tracking, to view keywords and ads that are leading to actions. So a conversion is any action you wanted to find on your website.
You can choose where your ads are displayed and location targeting. You can choose a lot of other targeting options such as the language of the searcher as well. So this concludes our introduction to AdWords.
So to recap our introduction to Google Ads (AdWords), pay per click, or PPC is known as Pay Per Click advertising. That’s the overall system itself.
Now a search query is what a user types into a search engine. I keyword is what goes into your account.
Know when a search query with someone typed into an engine matches your keyword. i.e. When your ad can be displayed, that you’re not charged for your ad being displayed.