Social Media Manager
So you want to become a social media manager but you don’t have any experience, then this post is for you.
In today’s post, I’m going to be sharing five straightforward steps that you can start working on to become a social media manager. Let’s get right into it.
STEP #1: EDUCATE YOURSELF
So the first step that you want to consider is to get an education.
Now, this is not to scare you. I’m not saying that you have to get a four years university degree or college degree, But having a basic understanding of how marketing works, in general, is very important for me.
I graduated with a science degree from University which is something completely different from what I’m doing.
So when I decided to pursue a career in social media, I immediately enrolled myself in the digital marketing certificate program, which not only helped me understand the fundamentals of marketing and social media marketing, but the stuff that I’ve learned from that program, I’m still applying it into my job nowadays to some degrees.
There are tonnes of resources online that you can learn from, for example, YouTube Coursera Facebook blueprint and HubSpot Academy, these are all for free.
So whether if you want to pursue an education in marketing, it’s important for you to maintain your own knowledge of the tools and texts in the industry as well.
STEP #2: START GETTING FAMILIAR WITH THE LATEST TOOLS AND TECHNIQUES
So that brings me to my next step which is to never stop learning.
Because let’s face it, social media is one of the fastest evolving industries and school isn’t able to teach you all the latest tech or software’s, so if you want to become a social media manager, you better start getting yourself familiar with all the latest tools and techniques to use to manage your client’s account.
The reason why I’m talking about software is that being a social media manager, it’s more than just posting stuff online.
okay, like all business strategies, social media, require analytics and reporting to determine how well it’s working.
That means you need to know how to use the data you gather from your campaign and use it to track and improve the performance.
Some of the best and most popular social media software that I know of are Sprout Social for cross channel, social media analytic software for social media listening, top influence for influencer marketing analytics, and of course, Facebook analytics, Instagram inside, or LinkedIn analytics are also very helpful as well.
STEP #3: BUILD A SOCIAL MEDIA PORTFOLIO
And the next step for you to take is to build a social media portfolio, you might be thinking, I don’t even have a client, how do I even start building my own portfolio.
Well, don’t worry, there are things that you could do to ensure that you have the experience to show to your potential employers or your clients, you can start with looking for social media opportunities in your personal life.
For me, I love sharing my photos and how I edit them on my Instagram, even though I don’t have a large following on Instagram, but every time I post something I always get some pretty decent engagement on my photos, so at least shows that people are liking what I’m putting out there.
when I was applying for my first entry-level social media job.
STEP # 4: MARKET YOURSELF
So now that you have some experience and a nice portfolio.
The next thing you’re going to do is to market yourself.
It doesn’t matter if you want to work for a company or you want to become a freelancer market yourself or personal branding is everything start with polishing your own social media profile, because what kind of social media manager is that if you have a crappy profile yourself.
so make your Instagram page look nice, or even turn your Instagram account or Facebook account into a business account.
Make sure that you have a nice LinkedIn profile, because I used to think that LinkedIn is just like a corporate thing, but no, it’s actually super helpful when it comes to a freelance gig or starting your own business. so clean up your LinkedIn profile, if you want to take this to the next level, you can always consider getting your own website.
Nowadays, getting a website is so easy with Squarespace wix.com to sign up for their free trial and see if you like it, while your website doesn’t need to be super sophisticated.
All you need is just a contact page, a portfolio of some sort of services that you offer about your page. And that’s it.
STEP # 5 FIND A JOB OR A CLIENT
So now that you’ve done all the grunt work. The last step for you is to find a job or a client. So it depends.
If you want to find a job in the company, you can start with finding jobs online for me.
I got my first entry-level social media job on Indeed, which is one of the largest job search engines out there, but there are so many other websites that you can find social media jobs nowadays like LinkedIn Glassdoor, so many just Google it.
But let me be very honest with you, when you’re applying for your first social media job with no experience, it’s not going to be easy.
At least it’s not for me, because marketing, in general, is a very very saturated and competitive industry.
So companies usually like to hire someone with tonnes of experience and a degree, then someone with no experience, and no degree.
The choice for them is easy. That’s just a reality. So that makes it even more important for you to follow those steps that I just mentioned, which is to get an education, keep learning, build a portfolio, and never give up.