Negative Keywords in google ads

Now there are times you don’t want an ad displayed. So this is what negative keywords are good for negative keywords to stop ads from showing.

Now, negatives are a little different from exact phrase match words is they do not ever match to various endings, a singulars plurals misspelling stemming so forth.

Advantage of Adding Negative Keywords

So the advantage of adding negative keywords is it removes unwanted impressions. You can keep your ad from showing so it blocks your ad from showing from unrelated queries to your business. So for instance, and maybe you only sell plasma TVs, but you want to show for any query related to a plasma TV so you’re thinking broad match could be useful to try some of but you have no LED televisions in your entire inventory.

But you know, with broad match the word plasmon led could possibly show so you could add the word led as a negative keyword. And whenever the word led showed in the query, your ad would not show. The economists of using negatives are you do lose impressions. You got to be careful to only add negatives that you really don’t want to show for.

Broad Match Keyword Example

So let’s walk through an example. So let’s say that you got the broad match keyword plasma TV. And in that ad group, your negative keywords are 42 and LED. So the question is Will your ad show for these queries? So we’re like by plasma TV, you can show for the query a 42 is not in the query LED is not in the query.

For the second example, TVs plasmas versus LEDs. Now the word LED is in the query but it’s LEDs plural, your negative is led negatives do not ever match to singulars, plurals or stem options. Now some inserts for plasma versus L E D TV under our no column LED is in the query. It’s in your negative keyword list you would not show the second example by 42 inch plasma TV 42 is in the query. Your ad would not show for this. Now if someone typed out by 42-inch plasma TV but they typed for t y TW actually typed out the word what your ad would show because that’s not the actual negative keyword.

Now there are times you don’t want an ad displayed.

Pros and Cons of Negative Keywords

So this is what negative keywords are good for negative keywords to stop ads from showing. Now, negatives are a little different from exact phrase match words.They do not ever match to various endings a singular is plurals misspelling stemming so forth. Negative keywords remove unwanted impressions. You can keep your ad from showing so it blocks your ads from showing from unrelated queries to your business.

So for instance, maybe you only sell plasma TVs, but you want to show for any query related to a plasma TV so you’re thinking broad match could be useful to try some of but you have no LED televisions and your entire inventory. But you know with broad match the word plasmon led could possibly show so you could add the word led as a negative keyword. And whenever the word led showed in the query, your ad would not show. The economists of using negatives is you do lose impressions. You got to be careful to only add negatives that you really don’t want to show for.

Negative Keyword Example

Let’s walk through an example. So let’s say that you got the broad match keyword plasma TV. And in that ad group, your negative keywords are 42 and LED. So the question is, will your ads show for these queries? So we’re like by plasma TV, you can show for the query 42 is not in the query LED is not in the query.

For the second example, TVs plasmas versus LEDs. Now the word LED is in the query but it’s LEDs plural, your negative is led negatives do not ever match to singulars, plurals or stem options.

Now some inserts for plasma versus LED TV under are no column LED is in the query. It’s in your negative keyword list. You would not show.

The second example by 42-inch plasma TV 42 was in the query. Your ad would not show for this. Now if someone typed out by 42 inch plasma TV but they typed fo RT y TW actually typed out the word what your ad would show because that’s not the actual negative keyword.

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