Now, imagine that you searched for SEO Help online.

But what you found was an article from 2004 recommending that you create doorway pages, pages that are hidden from users but may just for the search engines, and they’re full of keyword-stuffed text. If you did this, it would be an almost certain penalty and exclusion from Google yet this was some of the advice going around in the early days.


Now imagine hundreds of these tips and techniques being published every year for the past 20 years. You see the internet is full of bad articles promoting SEO techniques that can get you removed from the search engines. Another mistake is using the wrong keyword. It’s another mistake that people don’t usually measure the results and adjust accordingly.

Sometimes the keyword research looks good and you have a great set of keywords to use in your optimization. And then it may lead to an increase in visitors but not an increase in sales leads or other goals that you have for the website. In this case, the keywords may have to be re-evaluated. They may have been good to get people to the website. But the content of the website is not exactly what the keyword promised.


The best practices of SEO have largely remained unchanged. But once SEO starts working with techniques that fool the search engines, or falsify relevancy, that’s when they get into trouble. Many of the techniques promoted may sound good, but you have to do your research before you start executing questionable, or even worse, discredited techniques on a website.


Understanding and using Analytics to measure your results and progress are critical to the proper execution of an SEO strategy. Simply getting visitors to a website isn’t always good enough. Search engine optimization is about helping websites have optimal relevance. This means getting the right visitors who are the best customers or prospects of that website. Analytics helps you refine your work. find additional opportunities and realign keyword selections.


The last mistake made by SEOs is not learning other disciplines. Is the SEO has so much to offer all other marketing disciplines, from keyword research is the foundation to a deep understanding of how search engines work, and how programming affects search engine spiders and rankings. keyword optimization is necessary for paid search advertising, display advertising, email marketing, and social media.

The worst thing an SEO can do is remain static. Learn analytics, site design principles, user experience content marketing, other disciplines as well.

Adding to your knowledge will enable you to understand SEO at a deeper level. And in turn, you can bring a wealth of knowledge to these other disciplines as well. dive deep into programming design writing something that interests you and you’ll find incredibly, that it complements your skills, making you more valuable and reliable as an SEO.

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