Introduction to Social Media
By the end of this blog, you’ll be able to explain social media and its role in modern communication. You find the social media landscape, understand the integration of content, marketing, and social media. Describe how to monitor the conversation and manage reputation on social networks, and discuss customer engagement on social media.
The first objective of social media is all in one communication. We’re in the midst of a communications revolution.
First, we had the pre-printing press era when everything was written by hand.
Next came the era of printed information as a result of Johannes Gutenberg. His invention of the printing press, which made books can be mass-produced rather than painstakingly copied by hand.
Then in 1990, we were introduced to the world wide web, which changed the world as we know it. And nearly 20 years on, our lives continued to be transformed through mobile communications. The Internet of Things, artificial intelligence, virtual reality, and machine learning also played their role.
Core Element of Latest Digital Revolution
One core element of the latest revolution is that social media, which has now become ubiquitous in our everyday lives. While many site AOL, America Online as being the first social network, with its member creating communities, which included member profiles, it was 2000 to 2003, when the first social media networks were more familiar with today began to appear, with sites such as Friendster, LinkedIn, MySpace, and Facebook, all emerging on the scene. Fast forward to today 2018, and it says mated there are 2.62 billion social media users around the world.
When you consider these numbers, and the amount of data that’s being generated as a result, is almost impossible to comprehend. Let’s consider what happens in an internet minute. Google receives 3.5 million search queries 4.1 million YouTube videos viewed over 46,000 posts uploaded to Instagram 452,000 tweets are sent 120 New LinkedIn accounts are opened. 900,000 people log into Facebook, and 156 million emails are sent. If you’re interested to see exactly what’s happening on the internet and social platforms by numbers, check out a great website www.internetlivestats.com Which clearly articulates just how much data is being generated. It’s impacted how we receive and share information, change the ways we can communicate and engage with each other, and transformed the way in which we conduct business.
Role of Social Media
It’s clear to see the important role social media platforms occupy in our everyday lives from communicating with friends and family staying up to date with news and current affairs, customer service, network, and marketing tonight, but a few uses social has truly cemented its place as one of the primary forms of communication. And mobile is taking this to even greater heights from law enforcement agencies who were using social to combat crime. Members of the public using social was an information source during an actual disaster.journalists are using it to crowdsource news, Facebook and Twitter even played an integral role in the 2011 Egyptian Revolution. When the world’s media refused entry into Egypt. The only way to get the word out to the outside world about what was happening was via social.
Social Media Landscape
In the social media landscape, there are numerous social media platforms available today. Some focus on consumers, some on businesses, and some focus on both accessibility to consumers and organizations of all sizes and types. The social landscape continues to evolve at an exponential rate.
What started off as a way for college students to socialize the first guys of what we now know today is Facebook has grown into a very powerful communication and marketing platform. Facebook leads the way with over 2 billion monthly active users followed by YouTube, Whatsapp, and Facebook Messenger.
Just take a moment to consider that Facebook number of over a billion active monthly users. That means in any given month, more than 25% of the Earth’s population logs in to their Facebook account at least once.
From a business-to-business perspective. The leading platform LinkedIn boasts 550 million members with 106 million active users at any given time. Now if you’re familiar with the term social selling, which is the process of using social media to develop and build relationships, and networking as part of the sales process, LinkedIn is the core platform used in this activity. To begin, let’s look at where social media fits into your overall business strategy and how it forms a core part of your online marketing programs.